People are actively searching online for experts to help them with their legal cases and navigate the intricacies of the law.
With a solid online marketing strategy, your law firm can command their attention and turn them into clients.
However, building trust is never easy especially when it is attempted online.
Many law firms have tried to approach digital marketing alone and never gained any traction.
That is why we offer our expertise to help your law firm navigate the complexities of digital marketing and come out as a champion.
We want to share with you a system that many law firms have used before to achieve a healthy base of clients.
One of the best ways to gain trust from an audience who has never heard of you is through word of mouth and positive referrals. However, you don't always have control over what people say about you.
The next best way is to communicate your authority.
To elaborate, potential clients who find the legal system confusing and intimidating will appreciate your expertise in the legal field.
Every law firm will try to display its expertise and argue why they are the best, but not every law firm will communicate the same way.
How you communicate to your future clients is how you differentiate yourself.
This is why we go the extra mile to help law firms personalize their website.
We deliver custom solutions tailored to how you want your brand to communicate to your audience.
Your law firm will connect with prospective clients better.
It will give the impression that it is the best in the market to help your clients achieve the best possible outcomes in their cases.
No decisions are made without an emotional element to it. And thus, we want to help your clients to get a good feeling that they are in good hands.
We emphasize fast performance and a smooth user experience. A poor experience is jarring and distracting, which reflects on the law firm and turns away interested visitors.
Nobody likes waiting for a website to load. Recent research from Google shows that the likelihood of users bouncing increases dramatically with slower page load times. Specifically, a page that takes between one to three seconds to load increases the probability of people leaving the site by 32% [source]. If the load time stretches to five seconds, the bounce probability rises to 90%, and at ten seconds, it soars to 123%.
This is why we specialize in hand-coding websites for our clients, which gives us more control over how websites are built and makes it easier to achieve optimal performance. We don't cut corners like other web agencies that utilize page builders. It avoids unnecessary plugins that cause bloat and drags the site's performance.
In our work with Mordecai Law, we helped to achieve near-perfect 100-page speed scores for this website. This allows him to meet Google's Core Web Vitals, metrics used to rank his website higher, giving his law firm more exposure.
Hand coding your website does involve a lot more work for us and a longer development cycle, but the results are well worth it.
We don't cut corners at LA Design Initiative so that we can provide the most optimal law firm web design services.
Most people make decisions emotionally. We want to make sure that your clients get a good feeling that your law firm will put them in good hands. Thus, a sleek and modern web design should reflect that. A lot of attention is spent on choosing typography, a cohesive color palette, and layout. The results we deliver to clients are well worth it.
Your website must display well on mobile devices because more and more people research law firms on their mobile devices before they reach out to them. Making your website mobile website is also crucial to meeting the standards of Google's Core Web vitals.
Not all of your visitors will be technologically savvy. To adapt to this, the design of your website must be intuitive for people who have limited knowledge of technology. Navigating through the web pages should be a smooth experience, allowing them to easily find what they are looking for. We want to be able to connect with your prospects no matter what technological background they may have.
"Albert and his team did an excellent job creating my website. His marketing firm handles all my marketing needs, and thanks to his efforts, I've been able to obtain many new clients. The customer service is outstanding, and Albert is truly a great guy running the business. Highly recommend!"
-Elijah Schwartz
General Practitioner at Mordecai Law
