12/2/2024
Written by Albert Hu
If your website is built with WordPress, you might have heard about Yoast. It's a simple plugin that guides users on writing content to rank on Google.
However, many beginners, who are fledglings in the SEO field, will be lured by its ease of use, not knowing that it does not help at all. Instead, it wastes their time.
Since Yoast was bought by EIG, which has received a reputation as a monopoly, the plugin became a trap for many users. As Yoast is guiding the user in writing their website content, it gives them a false sense of security, because it is using the wrong metrics to define what makes good content that ranks on Google.
It will tell you that you are doing all the right things, but you are generating subpar content that doesn’t rank.
Furthermore, it has limited support for customized posts. For one thing, it is difficult for the posts to be included in XML sitemaps generated by the plugin – sitemaps make it easier for search engines to crawl through your website. Users must manually enable indexing for these types, which can confuse beginners. Users have also reported difficulty getting the meta tags of the posts to work properly.
Yoast also hurts your website with bloat, and many users reported many issues with their WordPress site after updates. Some say that Yoast has broken their site.
Some say that RankMath and SEOPress offer good alternatives. However, the nature of SEO and the process of ranking your website is more complex than any plugin out in the market. It requires:
With the right SEO strategy, your website can give you an unfair advantage to help you scale your business.
