That is because most people you reach out to are not qualified to be your clients and will most likely not appreciate unsolicited contact.
You may get a few who need your service, but that is only after knocking around a hundred doors.
This requires a huge expenditure of energy and time, not to mention your emotions taking a beating from the constant rejections.
So, what if you can get your clients to reach out to you instead?
I will tell you how you can recover your time back and potentially double your income with an online sales funnel.
As long as your business meets an existing demand, it is highly likely that people are actively searching for your services online every month. Our strategy is to develop a clean and modern website and rank your business to increase its chances of appearing in people's search results in their local area. The sweet part is that these people are actively seeking solutions to their problems and frustrations on Google. They are warm leads and therefore, are easier to sell to once they learn more about your landscaping work through your website.
Your website will be the first impression that your potential clients will have of your business. So, it is in your best interest to make a remarkable impression that they will never forget.
Your website is a chance to tell a story and define the personality and identity of your business.
This helps your business set itself apart from its competition, and connect with your target market on a human level.
It is easier to sell your services when a potential customer look up to you as an expert.
When clients feel informed and empowered, they are likelier to engage with your services and recommend you to others.
This is a great way to set yourself apart from your competitors.
Thus, your website will allow you to educate your visitors and demonstrate your expertise in your field to your next client.
It is no longer enough to create a website with a clean and modern design alone because every other business is now doing it. It only takes visitors a few minutes to compare every local landscaping business in their city.
Not addressing this issue right away leaves your business vulnerable to being perceived as another commodity.
Therefore, your prospect will only want to know if you can deliver the job cheaper than other landscapers.
To avoid the race to the bottom, where every business competes solely on price, it's essential to analyze what other landscapers are doing and pinpoint ways to stand out.
Our years of experience implementing proven modern web strategies and seeing what works and what doesn't have helped our clients outshine their competitors and flourish.
We aim to do the same for you.
Usually, word of mouth is the only way for many business owners to attain more clients. However, word of mouth can be limited by the size of your network.
People outside of your network may never have the opportunity to learn about your business.
Now, understand that we are not trying to compete with word of mouth.
Instead, we aim to fill the gap left by word of mouth by helping you connect with people beyond your immediate network..
This is done by ranking your business for keywords that potential clients are searching for in your local area.
It makes it likelier for them to find and reach out to your business.
Traditional forms of advertising, such as placing an ad in the newspaper or a billboard, are too broad and difficult to measure. It's hard to know what is working and what is not.
What if you can achieve a more surgical approach to your sales and marketing?
Let me tell you about the two pieces of the puzzle required to create an effective inbound sales funnel and potentially grow your revenue.
Your website will command attention and convince visitors why they should choose to work with you over your existing competition.
Combined with high-quality images, it will employ the best responsive design practices to display well on mobile devices. This is important because as of 2024, mobile devices account for approximately 63.38% of web traffic. These days many people use their mobile phones to research information about a business before they decide to contact them.
It is not enough that your website features a clean and modern design. To achieve optimal results, professional design demands that your website also be hand-coded. This means that unlike what most agencies choose to do to cut costs, we do not use website builders which usually slow down the site's speed.
This ensures that the website is designed with a streamlined and easy navigation experience for website visitors, who will not be distracted by long loading times.
We don't cut corners.
We steer clear of generic, cookie-cutter templates that so many other agencies use.
Instead, we draw design inspiration from the best website examples all over the internet.
Thus, we can create something unique that truly reflects your brand.
Aside from a well-designed website, it is critical to generate web traffic from the right source that will likely bring you qualified leads.
What makes local SEO so effective is that it targets people actively searching for services that your website matches on search engines such as Google.
Once your business starts ranking locally for search results, you can expect incoming traffic from people who are receptive to what your business has to offer on your website.
Hanako Koi Ponds is a landscape design business specializing in koi ponds and water garden construction. The business owner Joey Acevedo once found it difficult to educate his prospects and was losing contracts to lower-cost competitors who compromised quality and neglected proper practices essential for ensuring the well-being of the Koi.
The landscaping website we created for him served as a great conversation
starter, aiding him during in-person meetings with prospective clients.
Its clean and modern home page and overall design allow visitors to
associate his brand with high-quality.
Not long before the website went live, Hanako Koi Ponds was able to rank for the keywords "Koi Pond construction" for certain cities such as Pasadena and Glendora. This milestone allowed the website to gain local traffic and increase the number of requests for a free estimate.
As the website showcases Joey's complete projects, his potential clients can envision how Joey can transform their outdoor spaces.
Since the launching of the website, Hanako Koi Ponds has experienced a
surge in attracting higher-quality clients and securing contracts worth
five figures.
Read the full case study here.
I won't hide that ranking a business website takes 3 - 6 months of effort before our clients start to see the desired results.
However, if you set up your online sales funnel now, then within 3 - 6 months, you will be months ahead of your competition, who have not set up anything online yet. Your patience will be rewarded with outstanding outcomes.
Over time, an online sales funnel will cost less than other forms of advertising such as paid-per-click ads, while it continues to drive leads to your business.
So, if you're looking for a cost-effective way to scale and grow your business, our online sales funnel strategy will give you a greater return on investment over time.
A free audit allows you to understand the status of your online presence, and what it takes to become top of mind for your ideal client. Our free consultation could be your best bet! Let's connect to discuss how you can effectively promote your lawn care and landscaping services with an online sales funnel.
Whether you specialize in green tree landscaping or general lawn care services, we'll help you build your website the right way and reveal the full potential of your brand online. Leave us your contact information and let's collaborate to elevate your status as the top landscaping company in your area!
