My name is Albert. I am a developer and the sole owner of LA Design Initiative operating in Los Angeles. My goal is to help business owners navigate through the complexities of online marketing and thus, be able to focus more of their energy and time on more important aspects of their business.

The internet provides many opportunities for companies to grow, but crafting and executing a fruitful digital marketing campaign can be taxing and frustrating.

Therefore, I enjoy utilizing my expertise to help craft effective tools for my clients to make a remarkable impression, connect with their target customers, and grow their following.

As a result, they can stand out from the competition and reap incredible rewards that the internet provides.

It is no secret that there exist inexpensive options such as WordPress or Wix that allow businesses to set up a website quickly with page builders.

Page builders are user-friendly and offer many pre-made features to quickly set up a site that looks legitimate without the need for coding knowledge.

They also allow many web agencies besides us to cut down costs and development time.

However, page builders have many downsides. They are often bloated with redundant modules that significantly slow down a website. As a result, this decrease in efficiency hurts the site in two ways:

It creates a terrible user experience since nobody likes browsing a slow website that takes forever to load. And studies have shown that it only takes 3 seconds to lose the interest of 40% of visitors.

For this reason, a slow website is also bad for SEO. When ranking sites, Google’s search algorithm considers page speed and penalizes any website that forces users to wait a long time for content to load.

Being able to tailor your website to be in sync with the brand of your business is incredibly important because a brand is a way for people to relate and connect with your company.

However, page builders are often rigid and offer few opportunities for customization. As a result, countless cookie-cutter websites look like they are generated from a mill and often lack any sort of personality.

This hurts the business’s ability to differentiate itself from the competition when everyone else is using the same-looking, cookie-cutter website.

These are the reasons why LA Design Initiative chooses to shy away from page builders and chooses to build websites and applications from scratch.

Thus, we can guarantee that our websites will have incredible performance and 100 percent Google page speed.

This results in a better overall user experience for visitors, better page rankings on Google’s Search Engine Results Page (SERP), and helping the business look remarkable.

Here at LA Design Initiative, we don’t cut corners.