Why Custom Development Trumps Squarespace Templates

“Should I hire a developer or should I just use Squarespace?” is a question I see a lot.

And it comes down to what you want to achieve with a website.

If you just need to provide basic information to your customers about your services and business hours, Squarespace is a great option.

The platform provides a lot of pre-made templates that look nice and have good responsive design. It is easy to use so that someone without any coding language can quickly set up a Squarespace site.

However, if you are looking to grow your business and reach an online audience, you need custom development to personalize your website and bring out the uniqueness of your business.

Professional web development is not limited by the inflexibility of Squarespace.

The main issue with Squares and other similar platforms such as Wix is that you are locked onto their vendors, their resources, and their pricing.

If you ever decide to leave those platforms, you have to start from scratch somewhere else.

Professional web development makes it easier for your business to stand out and avoids the issue of using a cookie-cutter template on Squarespace that every other business is using.