How to sell new product ideas when no one knows what it is.

If you operate a business that caters to a niche market, chances are that you run into the problem of people not understanding what you have to offer.

Even though you may not have many competitors, you still face a common issue with marketing: educating your target market.

What is worse is that even though your product has the potential to solve a problem the consumer has, the consumer may not even know the problem exists or that it is big enough to actively resolve it.

When it comes to marketing new niche products, it is a good idea to ask the following questions:

• Do you know who are your target customers?
• What kind of pain or frustration can your product solve for them? How does the product change their lives for the better?
• What are they actively trying to achieve?
• Where does your target market tend to gather? What is the most efficient way to reach them?

It's important to understand where your customers are coming from. They may or may not be aware that they have an existing problem. And they may or may not be aware that a solution exists. So, your target market can be segmented in the following ways.

Your target customers do not know they have a problem.

These are usually the hardest types of customers to achieve because it will take a lot more effort to convince them that they have an existing problem and that it is worth paying money to solve.

If you do have the resources and willingness to go for these types of customers, one method to get them into your lead funnel is content marketing. It involves identifying your target audience who could potentially be customers of your business, consistently delivering valuable content, and becoming their trusted authority for valuable expertise.

With content marketing, you have many platforms to choose from to deliver your content (YouTube, your website, webinars, etc.).

Once you gain followers and educate them about their existing problems, they become the next segment of your audience.

Your target customers do know they have a problem, but they don't know that a solution exists.

Chances are that these types of customers are actively researching more information about their problems and are actively looking for ways to solve them.

They are likely searching for answers on Google.

Thus, it is to your benefit to establish an online presence and utilize SEO to rank your website. To elaborate, when people are searching for certain keywords that are relevant to the problems that they are trying to solve, SEO will help your website appear in their search results.

Therefore, your website serves as a sales funnel that your visitors go through. It should consist of valuable information relevant to the problem that they are trying to solve. When creating the copywriting, it should follow the AIDA format, which stands for Attention, Interest, Desire, and Action.

• Attention: Your copywriting on your website/landing page should have a headline that grabs their attention right away. It connects with your visitors over a problem causing them frustration and pain.
• Implications: Ask the visitor the question of how would the problem continue to impact the visitor's life if the problem is not solved right away. Will it grow into a larger problem that cost them more pain, money, and time in the future?
• Desire: Emphasize that a solution exists for them in the form of your service/product and they cannot achieve a better life without it.
• Action: Inspire the visitor to take action to achieve a better life.

Your target customers know they have a problem and know what the solution is, but they don't know about your product yet.

This segment may be easier to cater to as they might be actively looking for a solution, and what you have to do is convince them why your service is the best in the market. If your service or product is niched, it is easier to acquire this segment as customers as chances are that there aren't other businesses who are competing for their money.

But just in case you do have competitors, you may want to compare and contrast what you and your competitors have to offer and how your business does it better. Ask what is your unique business value and how other businesses can't match up to it.

Also, it is a good idea to have testimonials on your website written by existing customers who have had positive experiences with your business. Having a third party to validate your business is huge because when a potential customer has never heard of your business before, chances are that they will rely on what others say about you.

By being aware of these segments of your target market, you can formulate the best strategies to engage them and convert leads of your marketing campaign into customers of your service or product.